At Pivotal, every rebrand begins with a question: how do we reflect who we truly are?
Our new look is the answer, and an opportunity to share that story with you.
It’s more than a visual refresh; it’s a way to educate, inform, and inspire. Every element has been designed to elevate our presence, reflect our values, and make every interaction feel effortless.
From typography to tone, from logo to lifestyle, every detail has a purpose. Each chosen to help you understand what makes Pivotal distinct.
A nod to our roots
Our palette draws inspiration from icons of British motoring history. Grasmere Green, first seen on the 1948 Land Rover Series I, embodies rugged capability and adventurous spirit. British Racing Green, synonymous with Jaguar’s 1950s Le Mans victories, celebrates precision, performance, and engineering excellence. Combining these influences, we created Heritage Green, an accent colour that balances the legacy of Land Rover’s durability with Jaguar’s racing pedigree.
Designed for today
While we honour our heritage, our rebrand also embraces modernity, trust, and innovation. Pivotal is more than a name. It’s an effortless way to experience first-class driving. Our new identity mirrors that simplicity and sophistication, designed to educate through transparency and inspire confidence in every journey, whether you’re a family, a business, or navigating life on the road.
This is just the beginning. Explore our new look and see how we’re redefining what it means to drive effortlessly.