Flexibility
Freedom to adapt, swap, or pause, giving customers complete control over their mobility.
Bespoke Service
A high-touch experience designed around each customer, ensuring they feel valued at every step.
Innovation
Pioneering the future of luxury mobility through new models, technology, and forward-thinking design.
The next chapter in mobility
Shaping the future of luxury mobility through a premium, tailored subscription service, Pivotal combines innovation, design, and flexibility to redefine how people experience driving.
Powered by Jaguar Land Rover
Launched within InMotion Ventures, Jaguar Land Rover’s innovation and venture arm, Pivotal builds on a heritage of design and engineering excellence. We deliver a modern service model shaped by innovation and craftsmanship.
Our history
First introduced in 2019 as Carpe, the service was rebranded and restructured in 2020. This pivotal moment sparked momentum, enabling us to grow and establish our place in the evolving mobility landscape.
The future
We are evolving Pivotal to expand choice, integrate new technologies, and adapt to changing lifestyles. Our focus is on shaping tomorrow’s mobility through flexibility, innovation, and high-end service.
Here's how Pivotal works
We’ll check your eligibility for a Pivotal subscription and ensure you’re ready to hit the road. We’re available in England, Scotland, and Wales.
Explore the models that suit your style. All cars are showroom-quality, under 18 months old, with premium specs.
A specialist will deliver your car to your home address, with support available throughout your subscription.
After the initial 3-month period, pause anytime with 14 days’ notice and resume when you need a car again. Plus, if your needs change, you can switch vehicles after 6 months.
